HALFORDS: RIDE ACROSS BRITAIN

Client. Halfords Cycle Mechanics
Prod. SAPPER PRODUCTIONS

For the past few years Halfords has supported the Deloitte Ride Across Britain, the UK’s Ultimate Cycle Challenge: Land’s End to John O’Groats in just 9 days.

With over 700 riders in total taking on the challenge the scale of the event is unlike most. 2014 saw Halfords roll out their largest support team ever, to cover the 100+ miles a day route. To mark the occasion Halfords commissioned a short film for B2B use, to act as an: "introductory piece to the crew and provide a real life example of [Halfords] ability to support such a massive event."

Stacks Image 4866
Stacks Image 4869
Stacks Image 4874
Stacks Image 4877
Stacks Image 4882
Stacks Image 4885
Stacks Image 4890
Stacks Image 4893
Stacks Image 4898
Stacks Image 4901

© 2017 Alex J. Campbell