Client. Halfords Cycle Mechanics

For the past few years Halfords has supported the Deloitte Ride Across Britain, the UK’s Ultimate Cycle Challenge: Land’s End to John O’Groats in just 9 days.

With over 700 riders in total taking on the challenge the scale of the event is unlike most. 2014 saw Halfords roll out their largest support team ever, to cover the 100+ miles a day route. To mark the occasion Halfords commissioned a short film for B2B use, to act as an: "introductory piece to the crew and provide a real life example of [Halfords] ability to support such a massive event."

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© 2017 Alex J. Campbell